IKEA "BILLYs 30th birthday"
We celebrated the 30th birthday of the popular bookcase “BILLY” – according to the IKEA principle: one part from us – one part from you.
BILLY owners upload a picture of their rack – IKEA integrates it into a movie on the website, and finally your BILLY bookcase will be shown on TV.
Example photo
for testing and uploading »
for testing and uploading »
Awards:
1st place Newmedia Award
1x Silver DDP
2x Bronze DDP
1x Shortlist DDP